continue from Part 1
Do’s and don’ts when choosing a domain name
Crafting the perfect domain can be tricky. You want to make sure it’s catchy and memorable. Follow these tips to choose the best domain name like the best food.
Do keep it short, simple and easy to remember
There are some obvious obstacles to avoid when choosing a domain name. Do you choose a domain that’s 40 characters long? No — nobody will type it in correctly or remember it. You want your web address to be easy-to-remember, so try to keep it as short and simple as possible.
Avoid dashes, numbers and long domain names no one can remember.
While it might be tempting to describe everything about your hospitality business in your domain name (BestBedandBreakfastinHonoluluHawaii.com), it’s far better to use your words sparingly and create a domain name that’s easy to remember. Short and sweet is best.
It seems obvious to choose a memorable domain name but what might be memorable to you, the business owner, won’t be to others.
While dining the other day I asked the server for the restaurant’s website and he responded, “Let me go get it.” He brought me a business card with a ridiculously long domain name that had no relation to the branding or food of the business itself. No wonder he couldn’t remember it!
If your employee can’t even remember your domain name, how is your customer base going to remember it?
Your domain should also reflect your business’s branding. Explore numerous domain options, making sure who you are or at least what you do in is the name. Then run your top picks past friends, family and employees for feedback.
Do register early
If you are a new business, check to see if your domain is available before licensing/incorporating the business name.
There is nothing worse than setting up a new business and finding out someone else has the same domain name.
However, don’t be discouraged if you find out that someone else has already registered the domain you want. In fact, there are many places where you can buy at a reasonable price the domain name you exactly want.
Don’t use hyphens or numbers
Avoid using hyphens. How would you feel saying “Rays DASH Pizza DASH Boston DOT com” everytime you shared your web address? This would be the perfect time to use a geographic domain extension like .boston.
In addition to hyphens, which are generally associated with spam or otherwise unscrupulous websites, try to avoid using any numbers in your domain name (unless numbers are actually part of your business name). In this case, remember to keep the domain name simple since you might have to clarify if the numbers are spelled out or the numeral and that can lead to confusion.
Do get input from others
It might all make sense to you, but the real challenge is testing your domain choices with others.
Your domain will serve as your online address to direct others to you — possibly forever.
Take your time and check your options including the new food and hospitality domain name extensions and then narrow the list down to a few good ones.
Once you have a list you’re happy with, ask friends, colleagues and family members which is the most appealing. Have them to write it or type it or even recite it. If they have trouble saying it or even typing it into a browser, you need to reevaluate your choice.
Do your homework to make sure you end up with a domain name that will help people find your business.
Don’t use commonly misspelled words or repeated letters
Try to avoid commonly misspelled words. If your business is Forrest Brothers Hotel (forrestbrothershotel.com), consider abbreviating the domain name so you don’t have visitors typing in “forest” instead. Or, be prepared to purchase a misspelling of your desired domain name and redirect the incorrect spelling to the correct one.
Another thing to avoid is words with repeated letters.
For instance, if you have a business named Miss Sheldon’s Daycare (misssheldons.com), do you think your visitors will remember to put in all three of those S’s in?
When tying a domain name into a browser bar, there are no spaces, and many people don’t stop to count the quantity of repeated letters, thus never make it to your site.
However, one solution if you absolutely have to use these types of domains is to buy up the alternate spellings of the domains and redirect them to your site as well.
Do avoid trademark infringement
One quick way to lose your domain name is to buy one that includes a word that is trademarked.
Using a name that is trademarked can land you in some legal hot water. Check to make sure the words you choose for your domain name are not trademark protected.
The above content should not be construed as legal advice. Always consult an attorney regarding your specific legal situation.
Why should register multiple domain names?
If you can get a great .com, you should. Afterall, it is the most common extension. However, consider grabbing some extra domains while you’re at it.
Registering multiple domains not only protects your branding, but also allows you to get creative with it.
Protect your branding
For a pizza restaurant, you can start using new extensions like .pizza, in addition to your existing domain name, in your business tagline. This can make it easier for customers and prospects to remember how to find your business online like, “We put the DOT in .pizza.” Buying up extra domains is a smart, low-cost strategy to protect your brand.
Regardless of what domain name you choose and how you use it, it is important to register the matching variations and as mentioned above, you should also think about purchasing the predictable spelling variations and misspellings of your primary domain name.
Why? Well, for starters, your competitors could potentially buy up iterations of your domain name and underhandedly redirect those domains to their own websites. It’s not illegal unless you happen to hold a trademark.
Leaving similar domain names to yours unclaimed could negatively impact your ability to fill seats or beds in your establishment. Potential customers will go to your competitor instead. Simply put, if you own a domain, your competition doesn’t.
Since there are so many choices that can enhance your online presence, it is recommended to select several.
Privot for growth
Say you own a Mexican restaurant and you have a website at yourrestaurantname.com. Your restaurant continues to bring in business, but you’ve seen increased interest in your catering services. You can register another domain name like yourrestaruantname.catering that spotlights this service to take advantage of its popularity.
Another great option is yourbusinessname.restaurant. Doing so might help your search engine ranking when potential customers search for Mexican food and catering services online, driving more traffic to your website.
By registering separate domain names for your standout dish or amazing accommodations, you can then forward all of them to your website. Customers will end up on your website, regardless of which web address they use to get there.
Are you ready to find your food or hospitality domain name? Go ahead, search now.
Conclusion and next steps
Now that you have chosen the best domain name, it’s time to put it to use.
Get a professional email addresses that uses your domain name — such as [email protected]. Domain-based email adds instant legitimacy to your venture.
Create social media handles using your domain name to start building customer relationships.
Get your business online with a website. Choosing a DIY website building solution or a professionally built website is essential to being found on the internet.
If you want a professional Hosting to create your website, either based on WordPress or not, check out Siteground #1 hosting with a lot of features
However you choose to use your domain, finding the best food and hospitality domain name gets easier and easier as new extensions become available. Picking the ones that work best for your business and branding can ensure your customers can find you online no matter what.
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